If you’re already part of an active homeschooling community, you may be able to raise an entire student base with a few phone calls. Most coaches, however, face the daunting challenge of recruiting students to their microschools the old fashioned way. Here are a few ideas for marketing your coaching practice.

  • Personal networking, especially in home-schooling groups
  • If you’re using a church for space, consider their newsletters, announcements, and bulletin boards
  • Open houses
  • Summer and weekend day camps
  • Ads and/or articles in neighborhood newsletters and newspapers
  • Targeted Facebook ads sending clicks to your Facebook page or web site
  • A coach’s blog is a powerful tool for deepening a personal connection with current and prospective families